by ET Russell
Rick Herrick believes, “The California dream is real, but we need a state government that gets back to basics: using science to combat COVID, reducing homelessness, ending traffic gridlock, keeping housing affordable, and making sure our students get a world-class education. Our California dream is alive regardless of how hard Sacramento tries to hold it down. Together we can work to make this region of California the envy of all the others!”
Teamwork plus hard work equals a successful outcome. Being confident in themselves and having a strong commitment to serving others has kept Rick and Cathy Herrick assured of fulfilling their dreams. Rick is a candidate for the State Assembly and looks forward to representing the 33rd Assembly District.
Although Cathy is president of the school board in Big Bear Valley, her full-time work is the radio station, KBHR. Their daughters, Dr. Nicole Herrick-Gorman and Elizabeth Herrick, a Cal-State business major, are a source of great pride to their parents. Rick, a sixth-generation Californian of a family of six with a deep love for the Golden State, graduated from Loyola Marymount University with a business degree. He has a great love for the outdoors, enjoys skiing, hiking, fishing, boating and driving his 1968 Mustang around town, plus being a pilot.
Mayor Rick Herrick, has been Mayor Pro-Tem and City Councilman, Big Bear Fire Department /Big Bear Lake Fire District, Big Bear Area Regional Wastewater Agency, Amgen Tour of California Big Bear Committee, Big Bear Lake Successor Agency, Big Bear Lake Department of Water and & Power, Rotary of Big Bear Lake Group Study Exchange, Big Bear Chamber of Commerce including President, Economic Development, Finance & Public Policy, San Bernardino County Special Districts Bear Valley Recreation & Parks District, Junior Race Team Coach of the Snow Summit Development Team, and current president of the Big Bear Alpine Zoo ‘Nay’ Foundation.
The Herrick’s are owners of Parallel Broadcasting, Inc., KBHR Radio 93.3 and 102.5, KBHR933.com and Big Bear News, located in Big Bear City. Herrick keeps familiar with the latest technology of communications.
As mayor of the city of Big Bear Lake and as well as a business owner, Herrick understands the importance of bringing common sense, accountability, and transparency back to state government. While California is a great place to live, it’s becoming more difficult to live a middle-class life here.
With his experience of serving the public, he’s empathic to the needs of small businesses.
